The Popular “Scandi” Style & Why We Love It

Danes and Swedes are naturally cool and Scandi girls have been serving some serious looks that are edgy, effortless and oh-so aesthetically pleasing. Credit goes to the emerging Scandinavian brands that have been flooding your Instagram feeds with their eclectic styles, funky prints and clean cuts. You’re probably familiar with GANNI by now, Copenhagen-based and an influencer favorite for the past few years. Have you noticed those chunky, colorful sweaters Negin Mirsalehi has been wearing? GANNI.

The hype revolting around these brands is only getting bigger with the growing success of Copenhagen Fashion Week, which is now becoming the Mecca for fashion professionals, tourists and fashion-hungry citizens. Cómo se dice “yasss queen” in Danish?

 

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